Think Social Academy
Think Social Academy cohort members

Social Media Marketing & AI Training

Become the marketer businesses need.

A practical social media marketing and AI training programme designed to help aspiring and early-career marketers move from content creation to strategic marketing. Not just the person who manages the page.

4 weeks · Next cohort dates coming soon · 30 seats · Contact TSA for current fees

You do not need another course that teaches you how to make a Reel.

You can learn Canva. You can learn ChatGPT. You can learn how to edit a video. You can follow social media trends. None of those things automatically make you a marketer.

A marketer needs to understand audiences, objectives, positioning, campaigns, distribution, analytics, communication, and business outcomes. That is what we teach.

What you will learn

Six modules that move you from foundations to applied work. Live sessions, frameworks, and practice sit alongside community and mentorship.

Module 01

Marketing Foundations

Understand how marketing works beyond social media.

  • Identify business and marketing objectives
  • Understand target audiences
  • Research markets and competitors
  • Develop marketing objectives
  • Connect marketing activity to business outcomes

Module 02

Content, Distribution and AI-Powered Marketing

Turn strategy into effective content and use AI as part of your marketing workflow.

Content systems · Distribution · AI in the workflow

Module 03

Audience Growth and Community Building

Understand, attract, and build relationships with the people your brand serves.

Audience growth · Community · Relationship building

Module 04

Analytics, Optimisation and Reporting

Measure performance, interpret data, and make better marketing decisions.

Measurement · Optimisation · Reporting

Module 05

Personal Branding, Portfolio and Career Growth

Communicate your skills, build your portfolio, and position yourself for opportunities.

Personal brand · Portfolio · Career positioning

Module 06

Practical Experience

Apply what you have learned through practical challenges and clearly labelled marketing simulations.

Challenges · Simulations · Applied work

What you will leave with

By the end of the programme, you should be able to think beyond individual posts and platforms, and approach marketing problems strategically.

  • Build a social media strategy
  • Conduct audience research
  • Develop content strategies
  • Create marketing campaigns
  • Use AI in a marketing workflow
  • Analyse social media performance
  • Present marketing recommendations
  • Build a professional portfolio
  • Think beyond individual posts and platforms
  • Approach marketing problems strategically

Learn. Apply. Build.

Live learning

Learn directly through structured sessions and practical discussions.

Practical frameworks

Use frameworks that help you approach real marketing problems.

AI-powered workflows

Learn where AI can improve research, ideation, execution, and analysis.

Community

Learn alongside other aspiring and early-career marketers.

Mentorship

Gain access to guidance from marketing professionals.

Experience

Move from learning into practical marketing experience.

Who is this for?

This programme is designed for people moving from content execution toward strategic marketing work.

  • Aspiring social media managers
  • Students and graduates
  • Freelancers
  • Creators moving into marketing
  • Early-career marketers
  • Existing social media professionals

Your learning should not end when the programme does.

Completing the programme is only the beginning. Learners can keep practising through practical briefs and clearly labelled marketing simulations, and stay connected to the TSA community.

  • Practical briefs
  • Clearly labelled marketing simulations
  • Support realistic project work
  • Build their portfolios
  • Gain practical marketing experience
  • Develop relationships with other marketers

TSA does not guarantee employment, internships, or placements.

Prefer to learn on your own schedule? Explore courses. Practice scenarios sit on the simulation waitlist. Guidance lives in mentorship.

Questions people ask first

Who is this cohort for?

Aspiring social media managers, students and graduates, freelancers, creators moving into marketing, early-career marketers, and existing social media professionals.

How are live sessions delivered?

Live sessions run on Google Classroom. Members also use the TSA member portal for learning progress, resources, mentorship, and opportunities. Get TSA updates on WhatsApp for day-to-day chat.

Do I need prior experience?

No. Curiosity, consistency, and a willingness to practise matter more than job titles.

When do I pay?

Submit an application first. TSA reviews applications within a few business days. Payment or an approved payment plan is arranged after acceptance, not before you apply.

Is employment guaranteed?

No. We help you practise marketing work and stay connected to selected opportunities when available. We do not promise a job.

How do self-paced courses work?

Purchase courses checkout on TSA via Paystack, then unlock in the member portal. Apply-first programmes use /apply. Staff grant access or send a payment link after review.

What is the fee?

Contact TSA for current fees. Payment plans may be available after acceptance.